Shutterstock Video Metadata Requirements

Understanding Shutterstock Video Metadata Requirements

After analyzing over 50 million stock photo transactions, one pattern is clear: files with buyer-intent metadata outperform files with descriptive metadata by 3-5x in downloads. The difference is what you keyword for — the buyer's project, not the image content.

This guide covers everything stock contributors need to know about shutterstock video metadata requirements, with specific examples and platform rules.

Shutterstock-Specific Rules

Each major stock platform has different metadata rules. Adobe limits to 45 keywords ordered by relevance. Shutterstock allows 50 but anti-spam is aggressive. Getty requires controlled vocabulary. Pond5 emphasizes video format/resolution tags.

Key Shutterstock requirements:

• Title: under 200 characters
• Keywords: max 50, ordered by relevance
• Anti-spam: no repetitive or irrelevant tags
• Editorial: include event, location, date

The Data-Driven Approach

Buyer search data reveals that 73% of stock photo purchases come from multi-word queries (3+ words). Single-word tags like 'sunset' or 'office' generate impressions but not conversions. Compound phrases matching project briefs drive actual sales.

Next-generation AI keywording combines visual analysis with real buyer purchase data. The system knows that similar photos were purchased by buyers searching specific phrases, and generates those exact phrases as keywords.

Practical Steps

1. Start with buyer intent: What problem does this image solve for a buyer?
2. Use exact-match compound phrases: 'Female entrepreneur laptop' and 'woman with laptop' are different queries.
3. Optimize per platform: Adobe, Shutterstock, Getty have different rules.
4. Prioritize first 10 keywords: On Adobe Stock, early keywords carry more ranking weight.
5. Re-keyword existing portfolio: Improving metadata on existing files is faster than uploading new ones.

Stock photo earnings follow a power law. The top 10% of files generate 60-80% of total revenue. The Selling Score feature identifies which files have the highest earning potential before upload, letting you prioritize your strongest content.

Common Mistakes to Avoid

• Keyword stuffing: Adding 50 generic single-word tags hurts more than it helps. Stock agencies penalize files with irrelevant or repetitive keywords.
• Ignoring title optimization: The title field carries significant ranking weight on both Adobe Stock and Shutterstock. A descriptive, buyer-intent title outperforms generic ones.
• Same metadata across platforms: Adobe Stock, Shutterstock, and Getty have different keyword limits, ordering rules, and compliance requirements. Copy-pasting the same metadata everywhere underperforms.
• Not updating old files: Your existing portfolio has the most leverage. Re-keywording 1,000 existing files produces faster results than uploading 1,000 new files with generic metadata.
• Descriptive instead of commercial keywords: Tagging what you see in the image instead of what buyers search for is the most common earnings killer.

Buyer search data reveals that 73% of stock photo purchases come from multi-word queries (3+ words). Single-word tags like 'sunset' or 'office' generate impressions but not conversions. Compound phrases matching project briefs drive actual sales.

How CyberStock Automates This

Next-generation AI keywording combines visual analysis with real buyer purchase data. The system knows that similar photos were purchased by buyers searching specific phrases, and generates those exact phrases as keywords.

The combination of buyer-data keywords, per-platform compliance, and CyberPusher FTP distribution creates a complete workflow: keyword your files, export platform-specific CSVs, and distribute to all agencies in under 30 minutes for a 1,000-file batch.

Frequently Asked Questions

How does CyberStock generate keywords differently?

Most tools analyze images visually. CyberStock cross-references visual analysis against 50 million real buyer purchase queries from Adobe Stock, Shutterstock, and Getty. The result: keywords with verified commercial demand.

Which stock marketplaces does CyberStock support?

Adobe Stock, Shutterstock, Getty Images, iStock, Pond5, 123RF, Depositphotos, and custom FTP endpoints. Compliance rules for each platform are built in.

How fast is processing?

Approximately 1.33 seconds per file. A 1,000-photo batch completes in about 22 minutes. Up to 10,000 files per session.

Does it work for video?

Yes. Photos, 4K video, vectors, and illustrations. Each file type gets optimized metadata for its format.

What is the Selling Score?

A pre-upload earnings prediction based on current market demand, competition, and buyer trends. Prioritize your strongest content before uploading.